Time and Location

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September 30, 2008
Intelligence, Media Monitoring and Tracking the Buzz
What they are saying, when they are saying it, and who is listening. Learn how government affairs offices and trade associations can keep track of their issues and agenda in an increasingly fragmented media environment. Panelists will also discuss strategies to engage in the conversation and fend off unwarranted attacks.

June 17, 2008
9:00 AM to 12:00 PM
Amassing a Grassroots Army to Engage in Election 2008
Grassroots advocacy has come a long way since the last Presidential election. Learn the latest methods for building your grassroots army and activating them to support your cause. Discover how to recruit on blogs, through social media sites, and via mobile devices. Find out new ways to streamline your field operations and better use direct mail, print, radio and cable to develop your recruitment program.

November 30, 2007
Hill Staffers Speak Up: Tactics that Really Get their Attention
Hill staffers talk frankly about the advocacy campaigns that grab their attention, and which efforts they often disregard. Hear directly from the people you are trying to reach about where they go to get news, opinion and expert policy advice. Find out what really influences a Congressional office from the people who actually work there.

February 26, 2008
The Integrated Advocacy Campaign: How to Create a Winning Formula
The most successful advocacy campaigns combine traditional and new media techniques to create a winning formula. Learn how to develop the right media mix for your budget and goals. Whether it is creating a user-generated campaign, or generating grass-top phone calls to Capitol Hill, you can discover cost-effective new tactics to get your message heard. Listen to practical case studies and receive an integrated campaign how-to guide.